Here’s a list of NN/g’s most useful articles and videos about UX visioning and strategy.
UX Strategy: Overview
A UX strategy is a plan of actions designed to reach an improved future state of the organization’s user experience over an established period of time.
There are 3 primary components that make up a UX strategy:
- Vision or statement(s) of intent
- Goals and measures
- Plan
If you’re new to thinking about UX strategy, start here:
|
Number |
Link |
Format |
Description |
|
1 |
Article |
The components of UX strategy are vision, goals, and a plan. |
Vision
In order to craft a plan for how to get somewhere, you first have to know where you’re going and why. Think of your vision as the summary of your product or service in its ideal form and of the value it provides. It must be strategically positioned — meaning research-based and viable in the market.
|
Number |
Link |
Format |
Description |
|
1 |
Video |
A vision is an aspirational view of the experience users will have with your product, service, or organization in the future. |
|
|
2 |
Article |
The process for creating vision statements is collaborative and based on research. |
|
|
3 |
Article |
A team mission statement is created collaboratively with your team. |
|
|
4 |
Video |
Work towards purposeful outcomes (problems solved, needs addressed, and real benefits) leads to better results. |
|
|
5 |
Article |
Brand terminology (brand promise, brand personality, brand attributes, mission, vision, and brand principles) can be misunderstood and misused. |
Goal Setting and Measurement
Once you know where you’re going and why, you need a way to measure progress. Goals, along with metrics and key performance indicators (KPIs), should directly connect UX improvements with business goals.
|
Number |
Link |
Format |
Description |
|
1 |
Video |
Define objectives and measurable key results to guide and track UX work. |
|
|
2 |
Article |
Benchmark your UX by first determining appropriate metrics and a study methodology. |
|
|
3 |
Article |
Focus on UX goals to drive analytics measurement plans, rather than tracking superficial metrics. |
Planning and Roadmapping
A plan is needed to achieve each goal and every goal breaks down into multiple objectives. Objectives describe the actions or steps to take to reach the goal over time. Objectives may focus on solving a known problem in the user experience, exploring new ideas and opportunities, or additional user research and knowledge needed.
|
Number |
Link |
Format |
Description |
|
1 |
UX Roadmaps 101 |
Article |
A roadmap is a strategic plan for future user-experience work and user problems to be solved immediately vs. in the near future vs. in the far future. |
|
2 |
Video |
||
|
3 |
3 Types of Roadmaps |
Article |
Roadmaps that include UX work can have 3 scopes: product, field, and specialty. |
|
4 |
Video |
||
|
5 |
Video |
Instead of feature-focused roadmaps, theme-based UX roadmaps visualize experience strategy by communicating high-level opportunities. |
|
|
6 |
Video |
An effective UX roadmap helps teams maintain strategic direction and align with stakeholders. |
|
|
7 |
The 6 Steps to UX Roadmapping |
Article |
To create a roadmap, inputs are gathered and clustered into themes, then prioritized and visualized. |
|
8 |
Video |
||
|
9 |
Article |
Collaboratively create a UX roadmap in a workshop setting by guiding participants through activities that familiarize them with the project goals, context, and inputs. |
|
|
10 |
Article |
The best prioritization method depends on project context, team culture, and success criteria. |
|
|
11 |
UX Roadmaps: Who, When, and How Much Time? |
Article |
We address some of the common questions asked about the topic by practitioners. |
|
12 |
Video |
